From Lisa Miller's BeliefWatch column in Newsweek:
Sept. 17, 2007 issue - A decade ago, book publishers discovered a
fertile market in the growing number of liberal-minded Jews interested in Buddhist
meditation. The publishers called them "JewBus." Rodger Kamenetz started the
craze with a book called "The Jew in the Lotus: A Poet's Rediscovery of Jewish
Identity in Buddhist India," and soon Jewish meditation centers were open all
over the West Coast.